Agenda 2020™
An exhibition to launch a new typeface for OMSETYPE by exploring the graphic possibilities enabled by emerging technology – from variable fonts to augmented reality.
Using the medium of augmented reality we communicated graphic/visual ideas through spatial typography. Enhancing the users experience we incorporated live data within posters and placeable 3D objects. The exhibition was a social experiment in itself, experienced entirely through smartphones via the Agenda 2020 app.
CONTRIBUTORS: Briton Smith, James Kape, Tom Schwaiger, Ben Chan, Malone Chen, Serafim Mendes and Oliver Ellmers.
All photos, images and videos courtesy of OMSETYPE.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0ca65a271657db7966fb51442081fa35/48602aaf-5bfb-473a-8733-4852f8faf586_rw_1920.jpg?h=6ef1e9555bbc0c8527fa657fdf3ecfba)
My contribution to the project consisted in three AR experiences. Scan the images below with the Agenda 2020 app
in order to experience them in augmented reality.
Peaked at Mid
Print / 594mm (w) x 841mm (h)
Showcasing multiple font weights using stock market terminology.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0ca65a271657db7966fb51442081fa35/af113e51-2185-4ad1-85e8-e52c33d80bfc_rw_1200.jpg?h=346276e1fb4b34dcc1f0cd874220e3d2)
Home Wall
Wall Vinyl / 3000mm (w) x 2000mm (h)
The central piece of the exhibition featuring live data, updated in real time.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0ca65a271657db7966fb51442081fa35/7cd376bd-b882-403b-9cdf-9935a1216515_rw_1200.jpg?h=7fb73542114f35c1a7e8ca197af91fe3)
In a Digital World
Floor Vinyl / 1500mm (w) x 1500mm (h)
Floor piece featuring moving cylinders forming the sentence "The human mind is the last analog device in a digital world"
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0ca65a271657db7966fb51442081fa35/be7604c7-2b5d-497d-9ebd-6c16c50fe4c5_rw_1200.png?h=2b7191a7e2d478fad25338f05635a7c2)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0ca65a271657db7966fb51442081fa35/69867c33-0e09-4368-9df5-c2d6e4eeac41_rw_1920.jpg?h=718b3b65441f41b4135bbc8e71e9743c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0ca65a271657db7966fb51442081fa35/a1eb9aab-bf27-43b9-90d7-a934aa67d301_rw_1920.jpg?h=6ef9b4d96c5636c98b7ed8da8c24d617)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0ca65a271657db7966fb51442081fa35/8c5aac89-03a6-43e0-b983-8df90346887a_rw_1920.jpg?h=2e65467f6612180e1fda7e7c877a6f95)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0ca65a271657db7966fb51442081fa35/128dfe36-6124-4e78-bfa4-ee70ca081ab2_rw_1920.jpg?h=24e0a766fc83ca0f138baa108d6679e4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0ca65a271657db7966fb51442081fa35/14c2de02-da6a-40e6-a282-c264aaaca857_rw_1920.jpg?h=84584954e4e90b3b84e107de4414dc49)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0ca65a271657db7966fb51442081fa35/f729b236-5e98-410c-9368-2c2cddbfca16_rw_1920.jpg?h=b579a9be124b9da25f164e6446663265)
Thanks for watching!
Briton Smith, James Kape, Tom Schwaiger,
Ben Chan, Malone Chen, Serafim Mendes and Oliver Ellmers
2018