An exhibition to launch a new typeface for OMSETYPE by exploring the graphic possibilities enabled by emerging technology – from variable fonts to augmented reality.
Using the medium of augmented reality we communicated graphic/visual ideas through spatial typography. Enhancing the users experience we incorporated live data within posters and placeable 3D objects. The exhibition was a social experiment in itself, experienced entirely through smartphones via the Agenda 2020 app.
CONTRIBUTORS: Briton Smith, James Kape, Tom Schwaiger, Ben Chan, Malone Chen, Serafim Mendes and Oliver Ellmers.
All photos, images and videos courtesy of OMSETYPE.
My contribution to the project consisted in three AR experiences. Scan the images below with the Agenda 2020 app
in order to experience them in augmented reality.
Peaked at Mid
Print / 594mm (w) x 841mm (h)
Showcasing multiple font weights using stock market terminology.
Wall Vinyl / 3000mm (w) x 2000mm (h)
The central piece of the exhibition featuring live data, updated in real time.
In a Digital World
Floor Vinyl / 1500mm (w) x 1500mm (h)
Floor piece featuring moving cylinders forming the sentence "The human mind is the last analog device in a digital world"
Thanks for watching!
Briton Smith, James Kape, Tom Schwaiger,
Ben Chan, Malone Chen, Serafim Mendes and Oliver Ellmers